About LINE MAN Wongnai
LINE MAN Wongnai is Thailand’s Leading On-Demand Delivery and Lifestyle e-Commerce platform services. We build technology to help Thai people live better, to empower all local businesses by creating an end-to-end food ecosystem through our channel LINE MAN and Wongnai. Connected consumers, riders, and local businesses and improved the daily life of all parties with restaurants nationwide. And because we are local, we provide the deepest variety and services that are tailor-made for Thai people.
What you’ll Do:
- Define marketing strategies for LINE MAN new ventures: Mart, Messenger and Ride services, which align with business goals and objectives
- Design marketing campaigns and marketing communication to achieve the given targets, including daily active users, user acquisition and retention, sales, monetisation, profitability, and brand positioning & brand perception
- Managing and executing end-to-end workflow of new ventures strategic campaigns
- Go-to-market plan
- Ideation of marketing initiatives, campaigns, activities, etc.
- Demand forecast and budget management
- Promotion mechanism
- Cross functional collaboration (e.g. with Business development, Product development, Operation, etc.)
- Performance tracking and optimization
- Performance analysis and reporting
- Conduct measurement from awareness to conversion, user analysis and return-on-marketing-investment and optimization plans
- Track industry market trends and competitors movement analysis
- Lead and inspire your team, and all stakeholders to be customer-centric, data & insight driven and growth mindset
What you’ll Need:
- Minimum 5-7 years of marketing experience
- Experience in on-demand service, e-Commerce, or ride-hailing
- Experience in successfully leading team, and cross functional project management
- Strong communication and in-depth understanding of marketing funnels, trend and media strategies
- Result oriented, logical, with the ability to think strategically and creatively, distinctive problem-solving skills, and the ability to work well under pressure in a very dynamic environment
- Self-driven, highly motivated with responsibility and ownership
- Excellent communication (verbal and written) in both Thai and English
