Fleet Marketing Manager


Responsibilities

  • Lead performance marketing team in part of marketing and media performance to drive growth
  • Creating and implementing a long-term brand strategy in charge of providing strategic input and direction for the Brand
  • Work with related team (Design team, marketing team, etc.,) to prepare and provide input to develop style guides, templates, and other materials, developing non-campaign brands while keeping the company’s vision, mission, and objectives in mind
  • Creating and maintaining brand/advertising campaigns on media platform, both online & offline
  • Ensure effective management for brand communication, brand campaign and public relations function
  • Monitoring the delivery of the brand direction and recommending areas of improvement.
  • Continually enhancing a particular brand image; increasing brand awareness
  • Develop media messaging and materials
  • Work closely with PR to develop and execute PR programs

Qualifications

  • A minimum of 5-7 years of experience in marketing communication development/ brand management/IMC campaign building up; preferably with relevant experience in Internet companies, e-Commerce or FMCG.
  • In-depth understanding of marketing funnels, Internet development trend and media strategies
  • Strong communication and project management skills
  • Ability to create & Lead - LINE MAN Brand Communication
  • Bachelor or Master degree or higher in marketing communications, advertising, marketing, or related field
  • Result oriented, logical, with the ability to think strategically and creativity, distinctive problem-solving skills, and the abilities to work well under-pressure in very dynamic environment
  • Excellent communication (verbal and written) in both Thai and English