• Analyzing and segmenting users into sensible and actionable segmentations, in order to come up with strategies and actions to sustain customer and increase lifetime value
  • Understand & Define Customer segment Long-term, Mid-term, Short-term marketing strategy/Customer Journey for each customer segment
  • Managing experiments and initiatives cross functionally
  • Working together with strategy and data science to hypothesize, plan and execute tests to explore new opportunities
  • Ensure correction of the promotion, coupons, non-promotion initiatives, and related communication campaign and materials
  • Developing performance tracking reports and optimisation strategies from available data sound assumptions and recommendations


  • Bachelor’s Degree in Engineering, Marketing or Business Administration or any related discipline preferred
  • 3+ years of experience in related role
  • Confident in processing and analyzing complex data sets using Excel or Google Sheet (essential)
  • Strong analytical skills and isn’t afraid of deep dive analysis
  • A start-up mindset, willing to work hard, and do whatever it takes to get things done sometimes under pressure but usually in a dynamic environment!
  • Willing to learn about new concepts and methodologies
  • CRM experience is preferable