About LINE Pay
Are you a strategic marketer with a passion for driving user growth through innovative and data-driven strategies? We are seeking a Growth Marketing Manager to lead the expansion of LINE Pay across both online and offline channels. In this pivotal role, you will spearhead initiatives to maximize LINE Pay adoption and usage, playing a key part in our mission to enhance the digital payment experience for millions of users.
Join our dynamic team and collaborate with cross-functional departments to develop and execute impactful growth strategies. If you are excited about making a significant impact in the fintech and digital payments landscape, we'd love to hear from you!
What you'll Do:
- Develop and execute growth strategies to maximize LINE Pay adoption within the LINE ecosystem and across external platforms
- Analyze user data to segment users and tailor marketing initiatives accordingly
- Design impactful promotional schemes and non-promotion initiatives to drive demand growth
- Collaborate cross-functionally with marketing, product, and BI teams to implement growth projects
- Monitor market trends and proactively initiate plans to respond effectively
- Conduct experiments and A/B testing to explore new growth opportunities
- Create performance tracking reports and provide actionable recommendations
What you'll Need:
- Bachelor's Degree in Marketing, Business Administration, Economics, Engineering, or a related field
- 5+ years of experience in growth marketing or a related role
- Strong analytical skills; proficient in Excel or Google Sheets
- Experience with data analysis; working knowledge of SQL is a plus
- Proven track record in driving user growth in fintech, e-commerce, or app-based services
- Excellent communication skills in both Thai and English
- Startup mindset; able to work in a dynamic environment and handle pressure
- Creative thinker with strong problem-solving abilities
