About LINE MAN Wongnai

LINE MAN Wongnai is Thailand’s Leading On-Demand Delivery and Lifestyle e-Commerce platform services. We build technology to help Thai people live better, to empower all local businesses by creating an end-to-end food ecosystem through our channel LINE MAN and Wongnai. Connected consumers, riders, and local businesses and improved the daily life of all parties with restaurants nationwide. And because we are local, we provide the deepest variety and services that are tailor-made for Thai people.

The Product Marketing (Marketing Strategy) at LINE MAN Wongnai reports directly to the VP of Merchant. You will be a solo contributor working closely to the management and business owners, responsible for developing and executing end-to-end marketing strategies for our merchant products and solutions. Your primary focus will be on achieving sales growth, market penetration, and cost-effective customer acquisition.

What you’ll Do:

Strategizing and Conceptualizing:

    • Collaborate with cross-functional teams to understand product features, benefits, and target audience.
    • Develop a comprehensive marketing strategy that aligns with business goals and objectives.
    • Conceptualize and design compelling marketing campaigns to promote merchant products.

    Go-to-Market Planning:

    • Lead the development of go-to-market plans for new and existing products.
    • Define and execute launch strategies, ensuring a cohesive and impactful market entry.
    • Work closely with product teams to understand product roadmaps and incorporate them into marketing plans.

    Sales Growth and Market Penetration:

    • Implement strategies to drive sales growth and increase market share.
    • Conduct market research to identify trends, competitive landscape, and opportunities for differentiation.
    • Work closely with the sales team to develop effective sales enablement materials.

    Customer Acquisition:

    • Develop and execute cost-effective customer acquisition strategies.
    • Utilize digital marketing, content marketing, and other channels to reach and engage target audiences.
    • Analyze and optimize marketing campaigns to maximize ROI and customer acquisition efficiency.

    Collaboration and Communication:

    • Collaborate with internal teams, including business development, product development, sales, and customer support, to ensure alignment and successful execution of marketing strategies.
    • Communicate marketing plans, progress, and results to stakeholders at all levels.

    What you’ll Need:

    • Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
    • Proven experience in B2B product marketing, with a focus on end-to-end strategy development.
    • Strong understanding of e-commerce and the dynamics of B2B markets. Food industry experience is a plus.
    • Demonstrated success in developing and executing go-to-market plans.
    • Excellent analytical skills with the ability to interpret data and make data-driven decisions.
    • Exceptional communication and presentation skills.